Create the Brighter Tomorrow Your Future Family Deserves

As any parent will tell you: Navigating parenthood often feels as if you’re facing an endless string of impossibilities you must somehow find a way to conquer. While the daily caregiving, teaching, and nurturing may seem unending, many parents experience their first (and perhaps greatest) parenting challenge before their children are even born. Indeed, the financial struggles associated with having and raising a family far too often materialize well before there’s even a confirmed pregnancy.

For aspiring parents, fertility treatments, pre-natal care, adoption fees, and surrogacies can quickly amount to tens of thousands of dollars. As a result, many aspiring parents are facing an uphill battle to live a deeply personal dream: having and raising a family.

And even if this dream becomes a reality, the financial challenges they’ll face as parents will only intensify. Childcare needs, medical expenses, enrichment activities, and educational opportunities combine to create an ever-growing, expensive list of family life-cycle expenses. 

The Emotional Weight of Financial Choices

Even still, and despite the physical, mental, and financial costs, every parent strives to give and provide their family with the very best. Unfortunately, this desire is often at odds with budgets and day-to-day realities, making parenting a tightrope walk of sacrifices: skipping vacations to afford daycare, stealing from your retirement to fund your child’s development, or foregoing worthwhile career opportunities to remain at home and nurture your children.

Parents push through, navigating challenges that feel insurmountable, because the stakes are all too important. Yet, “pushing through” doesn’t make the process any less overwhelming, and finding a way to survive will not erase the deep-rooted desire to thrive.

At StorkFund, we’ve heard stories from families caught in (and sometimes derailed by) these struggles:

• The couple delaying their dream of having a second child because they’re still reeling from the childcare costs associated with their first child.
• The single parent juggling two jobs and wondering if saving for their child’s education is even possible.
• The aspiring parents debating whether to use their emergency fund for IVF treatments or parental leave.
• The working parents placing their newborn in childcare because neither parent can afford to take unpaid FMLA leave.
• The LGBTQIA+ couple taking on extra work and cutting back on daily comforts in an effort to fund their pathway to parenthood.

These aren’t abstract scenarios—they’re daily realities for millions of people.

It Doesn’t Have to Be This Way

We know parenting will always come with its own unique challenges, but we believe debilitating financial stress as a result of family life-cycle expenses should not be one of these. At StorkFund, we’ve built a platform to bridge the gap between what families deserve and what they can afford and we’re on a mission to deliver financial security to families of all stages, sizes, and varieties, navigating life’s most important milestones.

Every dollar saved in a StorkFund is a step towards your family’s peace of mind and brighter future; combining your contributions with employer matches, high-yield interest rates, market returns, the power of compounding, and third-party discounts with trusted family life-cycle providers to provide:

• Fertility treatments to help your family grow.
• Childcare support to keep you and your partner in the workforce performing the work you love.
• Education and enrichment activities to unlock unlimited opportunities for your children. 

We know that, for you and your family, securing the financial resources your family requires isn’t just about the money—it’s about creating possibilities and having the resources to approach your family life-cycle milestones with confidence, knowing you have the financial support your family needs to thrive.

And, whether your employer is offering StorkFund as a benefit or not, StorkFund’s potential impact is real. Consider Alexa, one of the families modelled in our case studies. Through modest contributions to her StorkFund account—in this case, combined with an employer match—Alexa converted savings of $9,000 into $19,000, enabling her to cover weeks of unpaid maternity leave, secure necessary childcare for her newborn, and return to work without the destabilizing financial strains that often force parents to make difficult, sometimes life-changing, choices​.

Why Now? A Tipping Point in Workplace Benefits

Having and raising a family shouldn’t come at the expense of your financial stability or career growth. That’s why we’ve added an additional feature to StorkFund to allow parents, aspiring parents, and the businesses employing them, to work together and pool resources to address these challenges. With the world of work continuing to change, and overdue legislative efforts like Secure 2.0 paving the way for employer-sponsored savings benefits, working parents are demanding employers provide holistic and financial well-being tools to support parents and aspiring parents alike. Our research tells us that nearly half of employees prefer employer-sponsored savings to traditional retirement accounts​, highlighting StorkFund’s relevance and ability to boost employee productivity, engagement, attraction, and retention. 

StorkFund’s Vision For the Future

After you open your StorkFund, and before you know it, the years will have flown by and your children will have grown. As any parent will tell you: The days may be long, but the years are surprisingly short.

Like parenting, saving is also a long-term journey requiring patience, commitment, and perspective: staying focused on the bigger picture and finding purpose and fulfilment in the steady, incremental steps that lead to profound and lasting outcomes. 

So, why StorkFund? Why now? Why your family?

Because families like yours deserve a better way to save and plan for their future. And because workplaces thrive when families do. We’re invested in building a world where families have the financial tools to flourish. Visit www.StorkFunds.com to learn more and join the waitlist, whether your employer offers StorkFund as a benefit or not. Together, we can make family life a little more possible—and a lot more joyful.